And this time around, prices didn't bother me for a few reasons:
-I'm not building an army here, so I'm not too worried about price per figure- sure, I'd rather not pay $20 per figure, but something around the $10 range is reasonable; And with only a couple figures at a time on the workbench, I'll be more patient and take my time painting them.
-Also, if you're looking for a specific figure to represent your character for an RPG campaign, you're gonna want something nice; this figure will be with you throughout your gaming experience, and later, you'll point at it when you reminisce with others about encounters in your game, so you should spend a couple extra dollars and get something you like and that is nice rather than something just because it's cheap. Don't think of it as purchasing a figure, think of it as searching for a character.
-And last is that Red Box shipping is only $2 to the U.S.!! Price per human-sized figure is $8.99, and $5.99 for dwarves. So really, Red Box isn't much more expensive than Reaper.
Anyway, I just ordered a few figures. They'll make it to the blog in the future. You don't have to buy from Red Box -- there are definitely some cheaper alternatives -- but I hope you'll at least take a look at their figures: http://red-box-games.com/shop/
Ok, one more reason: Red Box just has some frickin' cool minis.